Bohuslän's theme weeks

New ideas to bring life to Bohuslän by creating theme weeks outside the high season and thereby extending the tourist season which generates benefits for all stakeholders in Bohuslän. By promoting theme weeks in Bohuslän and creating activities that are not tied to the summer, the Swedish Tourist Board aims to make Bohuslän attractive year-round. By gathering the entire Bohuslän tourism industry around two new theme weeks, one in spring and one in autumn, life is created even outside the high season. Culture, food, and experiences become the hub of the initiative.